Goodwill: Balancing & Protecting the Brand

In collaboration with BAV Group, I designed a comprehensive keynote presentation for Goodwill’s 2024 Delegate Assembly. The deck distilled complex brand equity findings into a clear, compelling narrative, guiding stakeholders through brand valuation insights, competitive landscape assessments, and strategic recommendations for differentiation and growth. The visual approach balanced authority and accessibility, supporting both in-room presentation and follow-up reference.